Business Analyst - MS Dynamics Sales and Marketing - Remote for Geneva

Senior Business Analyst – MS Dynamics 365 Randstad Digital Switzerland is looking for a Senior Business Analyst with deep expertise in Microsoft Dynamics 365 (Sales and Marketing). In this role, you will lead the high-complexity discovery and design phase to expand our client's Enterprise CRM platform into Business Development, stakeholder engagement, and revenue-supporting processes. Operating in a multicultural, stakeholder-heavy environment, you will bridge the gap between business needs and D365 capabilities, defining the blueprint for future implementation.

 

Key Responsibilities

As a Senior BA, you will drive the early-stage framing, process design, and backlog definition. Your core duties will include:

• Discovery & Process Leadership: Conduct structured discovery activities (workshops, interviews) to identify business objectives, pain points, and CRM opportunities. Design target-state Sales & Marketing processes tailored to the unique international organization context.
• D365 Solution Design: Translate abstract business needs into D365-compatible functional designs, advising on lead/opportunity management, campaign automation, and stakeholder management.
• Backlog Structuring: Develop and structure the initial backlog, creating high-quality user stories, functional requirements, and acceptance criteria.
• Stakeholder Facilitation: Act as a critical bridge between Business Development, Customer Experience (CX), and technical/IT teams to drive alignment and decision-making.
• Architecture & Data Alignment: Ensure all proposed solutions align with the core CRM platform architecture and enterprise data/reporting frameworks (e.g., Power BI).

 

Your Profile

Mandatory Experience & Skills:

• Proven Business Analysis experience.
• Extensive hands-on experience implementing Microsoft Dynamics 365 Sales and/or Marketing modules.
• Proven track record in discovery-driven projects, CRM solution design, and translating complex business needs into D365 configurations.
• Strong experience operating independently in high-ambiguity, stakeholder-heavy environments with evolving requirements.
• Excellent written and spoken English with exceptional facilitation, communication, and relationship-building skills.
• University degree in Business, IT, or a related field (or equivalent practical experience).
• Certification in Business Analysis or Business Process Modelling.

 

HighlyDesirable:

• Experience working within International Organizations (UN, NGOs).
• Microsoft Dynamics 365 certifications (Sales and/or Marketing).
• Project Management certification.
• Experience in customer experience or stakeholder engagement transformation programmes.

 This role is based remotely with occasional visits to Geneva so candidates are expected to work within a maximum of 2-hours from Geneva timezone and with easy access to Geneva. For ease of travel, you will ideally be based in the EU.