STORE MANAGER 100% (M/W/D) BERSHKA GENEVE

As Store Manager of Bershka Geneva, you are responsible for the overall performance of the store. A true entrepreneur of your point of sale, you drive commercial activity, lead and develop your teams, and ensure a dynamic customer experience aligned with the Bershka universe and Inditex group standards.

Key Responsibilities

Commercial Management & Performance

• Drive sales growth and achieve commercial targets
• Monitor and analyze performance indicators (KPIs) and implement action plans
• Optimize stock management and product rotation
• Ensure alignment between product offering, trends, and commercial performance

Visual Merchandising

• Ensure the implementation of Bershka VM guidelines
• Execute collections in line with the latest trends
• Create an attractive, dynamic, and fashion-oriented store environment
• Train and support teams on VM standards and styling
• Collaborate with VM teams and the Area Manager to adapt guidelines to the local market

Management & Leadership

• Lead, motivate, and develop a dynamic team
• Recruit and onboard profiles aligned with the Bershka DNA
• Organize schedules to optimize productivity
• Foster a positive, energetic, and results-driven work environment

Customer Experience

• Deliver an engaging, fun, and trend-driven customer experience
• Be present on the shop floor and lead by example
• Handle customer feedback professionally with a solution-oriented mindset
• Develop customer loyalty and engagement

Operational Management

• Ensure compliance with internal procedures and group standards
• Maintain store standards (organization, cleanliness, presentation)
• Oversee inventories and loss prevention
• Work closely with the Area Manager and support functions

Profile

• Proven experience as a Store Manager in retail, ideally in fashion
• Strong product sensitivity and good knowledge of trends (youth-oriented environment)
• Natural leadership with the ability to engage and inspire teams
• Strong analytical mindset and business orientation
• Autonomous, responsive, and able to prioritize effectively
• Good command of French and English (German is a plus)
• Flexible availability (weekends and peak periods)