[Video] Hollywood star tree hugs and befriends cow in new ad for Switzerland
By Jan de Boer
From Anne Hathaway advertising the Grand Tour and Trevor Noah on the Goldenpass Express to a cheeky phone call with Robert De Niro, Switzerland isn’t afraid of adding a little stardust when advertising itself. Now, the latest ad promoting autumn in the alpine nation has called on the acting talents of Hollywood star Mads Mikkelsen - along with the return of an oh-so-familiar face.
Mads Mikkelsen advertising autumn in Switzerland
The new ad from Switzerland Tourism casts Mikkelsen, an award-winning star best known for his role as Le Chiffre in the James Bond film Casino Royale, as a bonafide tree hugger more content to immerse himself in all that autumn in Switzerland has to offer than get on with the ad.
Taking to the mountains of Canton Graubünden, the star is pictured walking barefoot in the forest, hugging larch trees and making friends with the local cows. Take a look:
Video: MySwitzerland / YouTube
Roger Federer returns to star in new ad for Switzerland
As with De Niro, Hathaway and Noah, Mikkelsen was joined in the ad by retired Swiss tennis star Roger Federer. As one of the best-known Swiss people in the world, it’s no surprise that he lent his star power to the production.
Margot Robbie, Oprah Winfrey, Peter Dinklage or Cher; who would you like to see advertising Switzerland next?
Thumb image credit: Fred Duval / Shutterstock.com
Never miss a thing!Sign up for our weekly newsletters with important news stories, expat events and special offers.
Jan studied History at the University of York and Broadcast Journalism at the University of Sheffield. Though born in York, Jan has lived most of his life in Zurich and has worked as a journalist, writer and editor since 2016.
While he has plunged head-first back into life in Switzerland since returning to the country in 2020, he still enjoys a taste of home at pub quizzes and karaoke nights.Read more