Swiss tourism video featuring A-list celebrities goes viral again

Swiss tourism video featuring A-list celebrities goes viral again

In 2021, Switzerland enticed tourists with a Federer-filled promotional video that featured American actor Robert De Niro, eventually reaching viral popularity on the internet. This year, Switzerland Tourism, the national tourism organisation for Switzerland, has decided it will once again ask tennis-king Roger Federer to feature in a video, alongside another Hollywood star - with great success. 

Viral Swiss tourism video includes Anne Hathaway and Roger Federer

The promotional video, posted by Switzerland Tourism on their YouTube channel, features actor Anne Hathaway alongside Federer and showcases some of the most beautiful landscapes along Switzerland’s Grand Tour route. 

According to Switzerland Tourism, the Grand Tour circuit of 1.643 kilometres “guides you to 46 top attractions in Switzerland and past 22 lakes, 5 Alpine passes and 13 UNESCO World Heritage sites.” Visitors can see stunning natural scenery such as dramatic Swiss mountains and rivers along the route, while also stopping to take in historical sites and castles.

The new promo pokes fun at the top tennis star’s muscular physique, noting that the Grand Tour of Switzerland is “even more majestic than Roger Federer’s abs” and even features Hathaway speaking a little bit of Swiss German! You can enjoy this year’s promotional video on the official YouTube account of Switzerland Tourism here:

Video: MySwitzerland / YouTube

Emily Proctor


Emily Proctor

Emily grew up in the UK before moving abroad to study International Relations and Chinese. She then obtained a Master's degree in International Security and gained an interest in journalism....

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