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Senior Brand Manager (100%)

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Offered by:

Lalique Group SA

Marketing / PR
Zurich

The Senior Brand Manager defines the brand strategy & objectives and initiates the annual Marketing plan in collaboration with the Head of Brands Strategy & Marketing. The Senior Brand Manager leads the creation and development of new products as well as Marketing activities.The Senior Brand Manager ensures on-line and off-line brand implementation worldwide, aligned with brand’s DNA & positioning.GENERAL RESPONSIBILITIES

  • Analyses market trends, consumer’s needs and competitor’s benchmarks.
  • Generates new ways of thinking and ideas to nourish the brand territory aligned with the Brand vision
  • Defines consumer target group, Brand positioning and 3 year strategic priorities
  • Develop new products and create new lines to address marketing opportunities, based on market trends aligned with marketing plan
  • Defines concept, name, USP…of novelties aligned with brand strategies and equity
  • Initiates and leads sustainable packaging innovation and development in collaboration with the purchasing department
  • Develops marketing strategies and tactics for existing and new products and monitor performance. Provides recommendations for changes and improvements
  • Organize and participates in key customers and sales presentations
  • Creates and develops communication campaigns and implement new themes/ promotional concepts at the POS (windows, in-store podiums, consumer incentives...
  • Leads digital Marketing activities and provide Marketing content to the digital teams and follow timelines and budget
  • Create guidelines and coordinates with the Sales Team/key countries worldwide implementation of all Marketing activities (social media, digital & trade…).
  • Initiate new store concepts aligned with Brand image & innovative consumer’s experience
  • Elevate and strengthen premium storytelling across retail consumer touch points
  • Monitors the brand budget within corporate processes and procedures.
  • Ensures a smooth and efficient working relationship with our external partners and licensors.

 QUALIFICATIONS

  • 6-7 years of experience in Marketing & Branding
  • Experience in product development is a must
  • Experience in the Luxury Cosmetic is a must & Experience in the Perfume field is a plus
  • Retail/trade Marketing experience is a plus
  • Strategic agility
  • Creative, imaginative, high sensitivity to trends
  • Strong interest in sustainability
  • Motivated and passionate
  • Integrity and trust
  • Learning on the fly
  • Strong organizational skills
  • Team Player
  • Deadline-oriented
  • Flexible and open to changing environments
  • Ability to work independently
  • Working effortlessly to build up the brand and take it to the next level
  • Excellent PC skills (Excel, PowerPoint…photo shop is a plus)
  • Strong command of English ( German is a plus)

    We offer:

  • An attractive business environment and working atmosphere in the heart of Zurich
  • Varied and independent work in a dynamic international environment

We look forward to receiving your electronic application documents at the following address:[email protected]