Migros to sell irregularly shaped vegetables at a cheaper price

Migros has launched a “Save Food” initiative in Switzerland, selling irregular fruits and vegetables at lower prices to reduce food waste and support farmers.

Migros introduces “Save Food” initiative in Switzerland

Swiss supermarket chain Migros has announced it is launching a new initiative to reduce food waste in Switzerland. The “Save Food” programme “aims to encourage people to eat Swiss fruits and vegetables that look different to produce usually found on the shelves”, according to a Migros press release. 

Furthermore, the initiative aims to support Swiss farmers and encourage shoppers to be more mindful when buying groceries. Products that are no different in quality, but may be slightly irregular in size or shape, will be sold as “attractively priced”. These vegetables or fruits would previously not have been sold and may have been thrown away.

The “Save Food” Migros range will initially start with Swiss potatoes, “an ideal product given last year’s exceptionally good harvest”. The supermarket then plans to expand the initiative to other items such as carrots, onions, apples and pears.

Cheaper groceries help amid cost of living crisis

Rival supermarket Coop has offered a similar initiative under the “Ünique” brand for 13 years, according to 20 Minuten. For example, pears with the “Ünique” label come in at about half the price of normal pears at Coop.

Cheaper offerings at the supermarket may help families save some money while other expenses, such as health insurance premiums and rent prices, continue to rise across the alpine nation.