Building a brand: How to craft your unique identity online

Building a brand: How to craft your unique identity online

Are you wondering what it might take to develop a strong persona online? Discover how to construct your digital identity to authentically reflect your talent, passions and expertise with Adelina Stefan, professional career coach and the founder of Advanced Talent.  

Distinguishing yourself in the workplace is key in every facet of business. Creating a clear and concise image and reputation in the professional world provides an edge, whether you are searching for a job, exploring a career change, or looking at various ways to advance your career.  

Three key steps for building and nurturing a strong personal brand

Building a strong personal brand is crucial in today's digital age and managing it effectively can unlock new opportunities to advance your career. Here are some tips to get you started:

1. Define your authentic online persona

When it comes to creating a successful brand, being authentic constitutes one of the most critical factors that can set you apart from competitors and create a strong connection with your target audience. Authentic brands have a compelling story to narrate that can create an emotional connection with anyone who listens. 

Hence, your brand story should reflect your unique value to those who need to know you; your values, passions, mission, strengths, and personal journey as you continuously develop and grow in your career. Therefore, it is crucial to first define your true self and second, understand your target audience and the demographics, interests, challenges, and needs to enable you to craft your unique message and content impactfully. 

Before you start, it’s important to ask some key questions such as: What’s unique about your work? What differentiates you from others? What’s the most challenging issue facing your potential employers or industry? How can you use your skills, talent, and expertise to resolve similar issues? What is the impact that you can create and what kind of evidence do you bring that demonstrates it?

Use your answers to craft a compelling brand story with an engaging entry, communicating your journey, values, and mission, a story that resonates with your target audience and differentiates you from others. In this way, you would be able to inspire them to keep reading and connect with you. 

2. Communicate your brand with confidence

Your story is what makes you memorable and gives a glimpse into the experience of working with you. If you want to motivate and inspire others, create valuable content that educates and inspires your target audience, demonstrate your industry knowledge and continuous growth, and position yourself as an expert in your field. 

For instance, you may start with a story of human struggle that eventually led to a transformation. Align with the target company’s brand and the industry you are writing for, using relevant keywords, and emphasising key skills and qualifications that are most valued in the target roles and industry. 

In this way, you will attract people to read your story, check your profile and create an emotional connection. Remember that your story should go hand in hand with your personal brand in order to make a difference between merely landing a job and truly establishing yourself as a subject-matter expert and leader in your field, getting the right position aligned with your values, passions and aspirations.

3. Engage with your audience and build authentic relationships

Engage and network. Think creatively about who to network with, reach out to co-workers, clients, acquaintances, consultants, alumni network, volunteering contacts, etc. At the same time, network outside of your current contacts: connect to interesting people on professional social media platforms such as LinkedIn, attend networking events, and actively participate in online groups.

Ensure that your personal brand message and visual identity stay consistent and reinforce your authenticity and credibility as a professional. Cultivate genuine connections through empathy and active listening, and provide valuable insights, prioritising customers’ / employers’ needs and desires and embracing feedback. By doing so, you will build trust and strong relations with your audience, which can lead to long-term loyalty. 

Personal branding should reflect your skill sets

Last, but not least, stay updated with industry trends, develop new skills, and embrace feedback with an open heart. Remember that personal branding is a continuous journey that reflects your unique values, talent, and expertise in an authentic way. 

In the post-pandemic world, personal branding has become a necessity that requires genuine commitment and strategic planning, but in the end, a good brand unlocks new opportunities and partnerships, establishes thought leadership and last, achieves your professional and personal goals. Get the step-by-step checklist to help you craft your brand and make a successful career in Switzerland, or connect with Adelina today!

Adelina  Stefan


Adelina Stefan

Adelina Stefan is a Professional Certified Coach designated by the International Coaching Federation with over 13 years’ experience as an Intercultural Facilitator, Trainer, Career & Expat Executive Coach. She has...

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