One of the joys of Easter has to be the annual egg hunt when parents hide delicious chocolate eggs for their children to find. This year, Canton St. Gallen has decided to put the meat back into Schnitzeljagd, announcing the region’s first-ever giant sausage hunt.
In a statement, the St. Gallen-Lake Constance Tourism organisation announced that they were “organising an extraordinary and unique Easter Bratwurst hunt.” As part of the event, 12 giant sausage-shaped bags will be hidden throughout the region - the Rheintal, Rorschach, St. Gallen and Wil - for residents and tourists to find.
The oversized Brats themselves are filled to the brim with prizes worth a total of 1.400 francs. What’s more, after the event you’ll be able to keep the Bratwurst bag - from high-stakes business meetings to cocktail parties and dates, it will make for a handsome, meaty conversation piece.
Curious to see what you are looking for, check out the post below:
The 12 sausage cases will be hidden across the region from March 25 to 28, 2024. Those stuck chasing phantom Wursts across St. Gallen can check the tourism board’s Instagram and Facebook accounts, where they will provide regular clues and updates about how the sausage hunt is progressing.
If you don’t find yourself in St. Gallen, Uzwil or Rorschach during the competition, don’t worry: officials have also set up a game online as part of the event. Simply find the Bratwurst underneath a set of three rotating eggs three times and you are automatically registered for a raffle. The top prize is a slap-up Appenzeller Sunday buffet for two on Säntis, worth a total of 206 francs.
Writing in a statement, the tourism board said that they hoped the campaign would boost St. Gallen’s credentials as a “gourmet region.” With one of the most iconic local dishes being the St. Gallen Bratwurst (or Olma Bratwurst), officials thought the competition would be a great way to introduce people to the region's cuisine. For more information about the event, and to access the online game, check out the official website.